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It was a multi-agency pitch held in Chennai, and the account is estimated at INR 14 crore. IBD India will be responsible for revitalising the brand image of KC Milk. Commenting on the development, S. Kannan , chief marketing officer, KC Dairy Products, said, “We are very happy to partner with กระเป๋าแบรนด์ naraya IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.” "KC is already a big brand in Tamil Nadu, especially so in the Southern part of the state. The company is planning to expand its presence in a big way and launch KC Milk and Curd with an integrated campaign,” he further added. Rahul Gupta , managing director, IBD, said “We are consistently winning the business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses.
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